These brands used to look completely different!
Can you guess which brand used to use the logo above? We’ll give you a hint: it was used back in 1976, when the company was first founded. If you look closely, you might be able to spot just which company used this scene as its primary logo. If you have no clue and want to know just who this logo belongs to, continue on to the next page.
Find out the answer on the next page!
1. Apple
That’s right! The world-famous tech company Apple didn’t always use just the fruit as a logo. But if you look close, you will see that this scene depicting Isaac Newton has an apple in it. It is hanging from a branch just above the legendary physicist. Apple used this logo for a year, before switching over to the simpler image we’ve all come to know.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
2. John Deere
Those of you familiar with this massive American agricultural corporation might have recognized the deer in the old logo. It was implemented in the year 1876, after the company had operated for over 40 years without an official logo. According to their website, the very real threat of fraud changed the unofficial logo into the first recognized symbol of agricultural excellence.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
3. Ford
This classic logo belongs to the Ford Motor Company and dates from 1903. It also shows where the brand originated: Detroit. It’s a tasteful and elegant logo, which really captures the design trends of the early 20th century. Compared to the newer, modern logo, the old one looks really complex and ornate. Did you get it right?
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
4. Twitter
Yes, this social media company hasn’t always used a bird as its logo! Back when it first launched, it used a green logo that said “twttr”. The social media platform used this logo during 2005 and 2006, before switching to a logo that contained the vowels and used the blue color we all associate with Twitter today.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
5. NBA
Surely you thought of something sports related. But that doesn’t look like a basketball, right? We know. Still, it is the old logo that the NBA used to use. It dates from the ‘50s. Nowadays, they use the well known logo on the right, with the basketball player and the red and blue colors.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
6. Shell
A shell that belongs to Shell. Still, it’s quite different from the logo they use nowadays. The company first started as a seashell trading company in 1900. They fused with the Dutch company Royal Oil in 1907, after which they continued as the Royal Shell Group. The choice of logo now seems pretty obvious, doesn’t it?
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
7. Amazon
Yes, that logo used to belong to Amazon. While you can now buy everything under the sun from the mega corporation, it started out as an online bookstore back in the ‘90s. Within two months of its launch, it was selling books in 45 different countries and generating a revenue of $20,000 per week. This marked the start of its rise to the number one spot.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
8. Arsenal
This one is for the soccer/football enthousiasts among us. This logo belongs to the London football club Arsenal FC. You might have recognized it because of the cannons which appear in both the classic version as well as the modern one. Isn’t it crazy how little it looks like what you would expect a football club’s logo or badge to look like?
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
9. Nokia
Surely you must’ve gotten this one wrong. Nokia’s former logo doesn’t look like something you would associate with a telecom giant. It looks more like the logo of a fishing company. The fish depicted in the classic logo is a salmon, which links the company to its roots, a small village next to a river in Finland.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
10. Nintendo
Did you get this one right? Nintendo started out as a playing card company, hence the classic logo in the shape of one of the classic card game symbols: spades. Only later did they branch out into videogames, which turned out to be one of the best business moves they could’ve made. Nowadays, Nintendo is one of the biggest videogame companies out there.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
11. IKEA
IKEA has not always used its now world-famous blue and yellow logo. Before they switched to the design they are now associated with, they used a burgundy stamp as their logo. The words on the logo are Swedish and mean “Quality guarantee”. Even today, IKEA is known for its cheap, quality furniture that you have to assemble yourself.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
12. Audi
Worldfamous German car company Audi has always seen itself as number one, as is evident in the logo they used back in the day. No 4 rings, but a massive 1. They used this logo between 1909 and 1932. In 1932 they adopted the first version of their 4 rings-logo, after fusing into ‘Auto-Union’ with 3 other automobile companies.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
13. Burger King
We’ll admit, this one was pretty easy. We just wanted to show you Burger King’s old logo because we absolutely love it. The new one is minimalistic and well-designed, but in our opinion nothing beats the old logo of a king sitting on top of a burger. Unfortunately, the fast food company stopped using this charming logo in 1969.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
14. BP
Did you get this one right? Oil company BP used the green-and-yellow shield as their logo between 1947 and 2000. When they changed it to the more contemporary, abstract logo seen on the right, it sparked quite a lot of controversy around the world. They have however stuck with their choice and are still using this logo in 2022.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
15. Converse
This single star was used as a logo by the shoewear company Converse for a lot of years. Did you recognize this one? Whether or not you’re a fan of their shoes, the logo is a very recognizable one. Nowadays, they have changed it to the one you see on the right. Which one do you prefer?
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
16. UPS
This one must’ve been pretty hard. It’s the logo UPS used between 1916 and 1937. It looks nothing like the minimalistic, modern logo they use nowadays. The emblem was chosen by the company’s founder, James E. Casey. It displays a dark brown eagle with a package tied in its talons.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
17. Netflix
Yes, this is the logo Netflix used to use, waaaaay before it became the streaming giant it is today. Netflix started off as an onlijne DVD rental company, after its founder had to pay a $40 fine for returning his rented copy of Apollo 13 too late. Nobody could have predicted that the company would become as big as it is today.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
18. Pringles
This one wasn’t very hard. Pringles must’ve picked a winner, back in the day, because they have stuck to pretty much the same logo ever since. Sure, it has evolved with the times and has become more sleek, but it is still a guy with a mustache hovering above the brand name.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
19. eBay
eBay started out as AuctionWeb in 1995 and quickly grew out to be one of the largest online auction websites, which offices around the world. Nobody would have thought that this website, which was created by the founder on his home computer, would become as big as it did.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
20. Domino’s
Yes, that is Domino’s old logo. It was their first logo, adopted in 1965. Since then, the pizza company has used different logo’s, but they have always kept the characteristic domino stones as its main design element. Why change something that works?
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
21. MasterCard
Do you remember this logo? It’s the logo MasterCard used between 1996 and 2016. Nowadays, the company has opted for a more minimalistic approach, with just the two circles overlapping. It’s a good example of how a brand can become so well known that it can completely remove its name from its branding, while still remaining recognizable.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
22. Nissan
Did you manage to get this one right? When you put the classic and the modern logo of car company Nissan next to each other, you can see they’re still going for the same basic shape. However, the execution of this concept has changed dramatically. Nowadays, the company is going for a metallic look as opposed to the colorful approach they took back in the day.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
23. Microsoft Windows
That’s right, it’s the old logo for Microsoft Windows 95! Can you believe it’s been over 25 years since this was the logo of Microsoft’s operating system? Today, Microsoft has chosen a logo that is completely different in its choice of color. They too have taken the minimalistic approach.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
24. YouTube
This one wasn’t very hard, was it? Most people will still remember YouTube’s old logo. The online video sharing platform was launched in 2005 and is still massively popular today. You can find anything from funny home videos to lectures to music videos on the platform.
Ready to try another one? Take a guess at the logo above. Who do you think this logo used to belong to?
Whenever you’re ready, you will find the answer on the next page.
25. Starbucks
This logo was used by Starbucks between 1971 and 1987. It features the full body of a mermaid, including some of her more private parts. The company named itself Starbucks after the first mate of the whaling ship in the story of Moby Dick, hence the naval theme. Nowadays, their logo is cleaner, simpler and more PC.
How many did you get right?