The company
Akagi Nyugyo is a Japanese company that specializes in ice cream for children. Their goal is to produce ice creams that seem straight out of a child’s dreams. The brand is extremely popular in Japan and has millions of customers, including many children. It hurt the company a lot when they had to betray the trust of these young fans.
The company made a decision that went against everything people in the industry were used to. For the first time in 25 years, they decided to alter their success formula, to the detriment of their customers. The CEO of the company already saw what was going to happen and decided to apologize publicly. In this he was assisted by his employees, who were also ashamed of the choice they had to make.
Curious what they apologized for? Keep reading….