Modern Star Wars Toys (No. 7)
When Hasbro launched the Power of the Force toy line in 1995 and heavily marketed prequel merchandise for The Phantom Menace in 1999, adult collectors swarmed retail stores. Remembering how valuable original 1970s Star Wars toys had become, these collectors hoarded action figures by the case, ensuring they remained completely sealed in their original cardboard blister packs.
This aggressive hoarding entirely prevented the items from becoming rare. Original 1977 Kenner Star Wars toys are incredibly valuable today because children opened them, played with them in the dirt, lost their tiny plastic weapons, and inadvertently made pristine copies rare. The mass-produced Star Wars toys of the late 1990s and 2000s were treated as financial investments from day one, meaning millions of them exist today in perfect, untouched condition. With a massive oversupply and a shrinking base of nostalgic buyers, the vast majority of these sealed figures can be bought online today for less than their original retail price.