The reason is a toxic mix of supply and hesitation. Large volumes of ex-lease cars are flooding the market, while demand remains cautious because prices—pushed sky-high during the pandemic—still feel excessive to many buyers. Dealers have been reluctant to cut prices sharply, hoping for a rebound. RDC’s conclusion is blunt: that strategy isn’t working, and action is unavoidable.
Advertising
Advertising
Translated into everyday terms, that action means discounts. Cars that have been online for months—check the ad date—now come with a strong negotiating advantage. The old attitude of “if you don’t buy it, someone else will” has disappeared. Buyers who are patient and informed are suddenly holding the upper hand again.
Advertising