The reason is a toxic mix of supply and hesitation. Large volumes of ex-lease cars are flooding the market, while demand remains cautious because prices—pushed sky-high during the pandemic—still feel excessive to many buyers. Dealers have been reluctant to cut prices sharply, hoping for a rebound. RDC’s conclusion is blunt: that strategy isn’t working, and action is unavoidable.
Translated into everyday terms, that action means discounts. Cars that have been online for months—check the ad date—now come with a strong negotiating advantage. The old attitude of “if you don’t buy it, someone else will” has disappeared. Buyers who are patient and informed are suddenly holding the upper hand again.