Apology Agencies Exist for Hire
Made a mistake but don’t want to face someone yourself? In Japan, there are agencies where you can hire someone to apologize on your behalf—face-to-face or by letter, with sincerity practiced down to the bow.
In most cultures, a heartfelt apology must come from the person who made the mistake. Outsourcing it would seem cowardly or absurd.
But in Japan, saving face and respecting hierarchy are key. A professional apology isn’t about avoiding blame—it’s about preserving dignity on both sides.